![]() ![]() ![]() The site is designed as youthful, refined, geared toward long-haul, leisure, experiential, as well as luxury trips, rather than the usual to short-term or domestic business travel. Alibaba has also positioned it as a âpremiumâ travel booking site focusing on outbound travel. ![]() Of the 10 million daily active users on Fliggy, 80 percent are millennials with college degree living on tier-1 and tier-2 cities â giving the platform a unique exposure and reach. In this second part, we will be focussing on local players who are dominating the online travel space in their respective regions.įliggy (formerly known as AliTrip) – the travel booking site from Alibaba, is an important player in the China focusing on the upmarket segment – particularly the travel aspiring millennials and international travellers. In the first article of the series, we have discussed the giants in the region â Agoda, Ctrip and Make My Trip and their secret sauce to success. In our series on Online Travel Channels in APAC, we have looked into major players shaping the digital travel space. However, the market is still dominated by local and regional players, even as global OTAs make strategic investments to make inroads. Propelled by high penetration of mobile, the region has been witnessing double digit growth in online booking, making it a priority region for global OTAs. According to the World Travel and Tourism Council, five of the worldâs ten fastest growing tourism cities are in Asia, making it the hot spot for the travel marketers. With increasing disposable income and expanding tourism, Asia Pacific has become the fastest-growing regional travel market. ![]()
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